The Brand

Ana Paula always felt destined to join her family’s business, but during her university years, she faced a turning point. Realizing her studies no longer aligned with her true passions, she turned to her paternal grandmother, who had never been particularly close. As they began to talk daily, they discovered a remarkable bond.

Their conversations, sometimes lasting up to eight hours, deepened their connection and made them inseparable. Together, they explored deep topics like good and evil, and Ana Paula saw herself reflected in her grandmother. They dreamed of opening a shoe store, and Ana Paula promised to make this dream come true after her studies. Although her grandmother passed away before Ana Paula could return, she has honored their shared vision with her brand. Ana Paula named her brand “Vala Blanca” after “Vala,” which means “demon” in ancient Hindu. Through their discussions, they realized that people are neither inherently good nor bad.

“Vala Blanca” represents their belief in the complexity of human nature and the beauty of embracing both light and darkness. Today, Ana Paula’s brand is a testament to their empowerment, hope, and the enduring connection they shared.

Shoes
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Our Contribution
in the World

Our Contribution to the World At Vala Blanca, our commitment to the world is rooted in our dedication to slow fashion. We produce only 36 pairs per model, ensuring exclusivity and minimizing waste, while steering clear of the fast fashion industry.

Additionally, we are proud to contribute a portion of our sales to various social causes, supporting important initiatives that make a difference. We also prioritize fair wages for all our employees, ensuring that everyone involved in creating our shoes is treated with respect and fairness.

Our approach reflects our belief in sustainability, social responsibility, and the value of every individual in our supply chain.

Our Team

CEO Administrative and Customer Service Director

Stefania Cristancho Celis

Shoes are the footprints you leave in the world. Full of adventure, energy, and always wanting to do my bit in the world, I invite you to know that you are buying a piece made with love by master craftsmen, which will contribute to different social causes to make a better world.
CEO Creative Director and Designer

Ana Paula Cordero Mercado

Shoes are not a simple object, they are art, a companion of life, the way of walking produces certain wear and tear in certain places more than in others, the shoe for me is the essence of accessories when dressing.
Production Manager

Alfredo Rodríguez S.

Working at Vala Blanca for me has been the opportunity to freely develop my creativity and ideas, in an environment of respect and trust. I can express all my ideas and thus do my part to offer a fashion product of excellent quality.
Working in the shoes industry has meant being reborn into a world full of challenges and has taught me that you can work on something that you love, like and that fills you with satisfaction.